Leading global businesses join UNICEF to demand increased investment & action on youth mental health

NEW YORK, 24 September 2024 – Today at an innovative financing for mental health event at the United Nations General Assembly (UNGA), UNICEF and the Global Coalition for Youth Mental Health launched an open letter, signed by more than 40 businesses and organizations, calling for greater investment and action on child and youth mental health globally.

Supported by UNICEF Coalition members, including Jo Malone London, lululemon, Pinterest, Spotify, Zurich Insurance Company Ltd and Z Zurich Foundation, and joined by global businesses and organizations, such as Capgemini, Dove, Kleenex, LEGO Foundation, Les Mills, Movember, Pandora, Tim Bergling Foundation, and United for Global Mental Health, the letter urges a coordinated multi-sectoral response to address the global mental health funding gap of at least US$200 billion.

Increased funding is critical to supporting child and youth mental health, especially in the face of continued challenges that existed long before the pandemic, including climate change, global humanitarian crises, online risks and historic underinvestment in its promotion, prevention and care. 

One in seven adolescents worldwide are living with a mental health condition — with most cases going undetected and untreated. This is exacerbated by limited resources. On average less than 2 per cent of global government health expenditures is spent on mental health for the general population, while only a very small proportion of these funds goes towards children's mental health services.

“The private sector has a unique capacity to foster mental health and wellbeing, through their substantial influence within their workforces, through their services and customers, and globally. By leveraging their resources, expertise and influence, UNICEF and partners can contribute to comprehensive, accessible, and effective solutions that address the diverse needs of children, young people, caregivers and communities at large to promote mental health and wellbeing on a global scale,” said UNICEF Director of Private Fundraising and Partnerships Carla Haddad Mardini. 

UNICEF’s Global Coalition for Youth Mental Health and its members are calling for wider recognition, investment and responsibility from the business community, and private and public sectors to drive forward progress. 

Jo Dancey, Senior Vice President and General Manager, Jo Malone London said: “Too many children and young people are living with mental health conditions, but don’t have access to support or treatment. As a global brand and a UNICEF Coalition member, we care deeply about this issue and the need for change. By signing this letter alongside over 40 businesses and organizations, we are highlighting the need for global leaders to act early to support the mental health of children, young people and caregivers globally.”

Katarina Berg, General Manager Sweden + CHRO, Sustainability, Global Workplace Services at Spotify, said: “We are proud of our ongoing partnership with UNICEF and we remain committed to making a meaningful impact on improving mental health and wellbeing outcomes for our listeners, artists, and creators." 

Wanji Walcott, Chief Legal and Business Affairs Officer at Pinterest, said "At Pinterest, we're creating an inspirational and positive online experience for young people everywhere. Supporting youth mental health and wellbeing is foundational to our mission and this work requires everyone coming together. We're proud to partner with UNICEF and other coalition members to leverage our collective resources and help tackle the mental health funding gap." 

Gary Shaughnessy, Chair of the Z Zurich Foundation, said: “We are dedicated to relentlessly contributing to mental wellbeing programmes which can best support youth to thrive in all aspects of their life. It's encouraging to witness the positive response from various sectors to our call for increased investment in mental health globally. Although there is still much work to be done, these efforts will significantly help to address the mental health needs of all young people, particularly those who are most vulnerable." 

Other supporting signatories of the letter include Orange and the Solterre Foundation, as well as key global mental health actors, such as the MHPSS Collaborative, the Healthy Brains Global Initiative, Prospira Global and Vertentes, among others.

This is a critical year for addressing child and youth mental health as a global issue, with actions taken now paving the way to the United Nations General Assembly High Level Meeting on Non-Communicable Diseases (NCDs) and Mental Health in September 2025, which will culminate in the publication of an outcome document with commitments across member states.