Marketing Campaign Delivery Manager
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Marketing Campaign Delivery Manager
Purpose
The Marketing Campaign Delivery Manager plays a pivotal role in driving the success of integrated marketing campaigns by managing a variety of projects in the fundraising and advocacy space.
As an integral part of the Marketing team, you will manage projects from beginning to end that are briefed in from across the organisation. Whether it is website development, event management or a digital fundraising campaign, you will take ownership and provide a project brief, documentation, manage risks, manage budgets, and provide regular reporting.
You work closely with various stakeholders both internally and externally to craft a polished brief and help move it through our content team with direction and support from the Director of Marketing and Creative Director & Strategist til final production. You thrive on processes and are continually looking for ways to improve and streamline our ways of delivering fundraising and advocacy-based campaigns to achieve positive outcomes for children and young people.
SPECIFIC DUTIES & RESPONSIBILITIES
Campaign delivery (60%)
Contribute to the fundraising success of UNICEF Aotearoa New Zealand through effective delivery of campaigns that are on brand and delivered on time and on budget.
Lead the briefing process including developing a RASCI for projects, writing reverse briefs and developing creative and media briefs both internally and externally as required.
- Facilitate all aspects of campaign delivery from briefing to production and implementation through to post campaign analysis.
- Develop campaign project plans to ensure objectives, deadlines & budget are achieved.
- Prepare & lead all regular Work-In-Progress meetings with campaign working group
- Facilitate sign off with internal and external stakeholders.
- Manage campaign feedback from internal stakeholders.
- Collaborate with the Creative Director to develop consistent marketing campaign messaging and creative.
- Proof campaign communications and creative assets.
- Coordinate with third-party partners, such as agencies and vendors, to deliver campaign components.
Programme Oversight (20%)
Work with internal customers and manage the commissioned process for creative content.
- Manage all incoming requests to the Marketing team.
- Work with the Director of Marketing and Creative Director to allocate internal resource as necessary.
- Use online software and tools to guide campaigns through production, signoffs and final delivery efficiently.
- Allocate resources for website content updates and other digital projects cross-functionally, ensuring seamless integration and execution.
- Maintain a website update register and manage updates between IT and Marketing with support from the Director of Marketing.
Monitoring and Reporting (20%)
Provide marketing campaign analysis that delivers insights to improve ROI - Post campaign reporting delivered accurately and within timelines.
- Contribute to timely report and analysis of communications impact including the monitoring of Joint Strategic Plan Marketing KPIs.
- Conduct regular campaign performance reviews and provide actionable insights for continuous improvement.
- Maintain records of campaign activities and performance, and support monthly reporting on these activities for Board and other reporting packs.
- Contribute to maintaining our organisation-wide campaign calendar
SPECIFIC DUTIES & RESPONSIBILITIES
Education
- Tertiary-level qualification in marketing, Communications, Business or other related field, preferred.
Skills and experience
Required
- Experience in project management
- Experience in setting and monitoring KPIs for marketing campaigns.
- Excellent communication and interpersonal skills, with the ability to work effectively with various internal teams and external partners.
- Exceptional organizational skills, with the ability to manage multiple projects simultaneously.
- Knowledge of current trends and best practices in peer-to-peer fundraising and marketing.
- Process-oriented with a strong ability to develop and implement efficient workflows.
- Experience in managing website updates and digital projects across multiple departments.
- Analytical mindset with the ability to derive insights from campaign performance data.
Preferred
- Experience working in the NGO or development sector.
- Experience in managing peer-to-peer fundraising campaigns
- Proficiency with project management software such as Monday.com, Asana, Miro, JIRA and confluence and/or willingness to learn
- Broad knowledge of digital marketing principles; a specific knowledge in any of the following areas is an advantage: SEO, performance marketing, social media.
Personal attributes
- Collaborative and team orientated.
- Understanding of diverse cultural perspectives and needs.
- Excellent problem-solving abilities.
- Ability to think on your feet, make quick decisions and multi-task
- Resilient; ability and experience in juggling competing priorities whilst still maintaining attention to detail and meeting deadlines.
- Excellent communication; encourage and nurture the team’s passion and energy.
- Friendly and approachable.
- Driven and results focused.
- Organised and self-motivated with a can-do attitude.
- Flexibility; willing to do a variety of ad hoc tasks, willing to work flexible hours when required.